Founded in 2024, SamOira was created with the vision of building high-quality beauty and personal care products designed specifically for South Asian skin, hair, and environmental conditions while proving that world-class beauty manufacturing can be developed within Nepal.
The brand has plans to establish a state-of-the-art manufacturing facility in the Lumbini region as part of one of Nepal’s most significant Foreign Direct Investment (FDI) projects in the beauty and personal care sector.
The upcoming manufacturing facility will be designed to meet international GMP (Good Manufacturing Practice) standards and will serve both SamOira’s growing product portfolio and third-party manufacturing for beauty and personal care brands across South Asia.
The FDI-backed project is expected to create thousands of direct and indirect employment opportunities for local communities while contributing to Nepal’s industrial growth, manufacturing capabilities, and beauty sector development.
SamOira positions itself as Nepal’s affordable luxury beauty brand, combining traditional beauty knowledge with modern formulation science, transparency, safety, and performance-driven innovation.
The brand’s launch collection includes skincare, makeup, haircare, body care, and lifestyle products formulated with clinically validated ingredients including Ginseng, Saffron, Hyaluronic Acid, Squalane, Edelweiss Extract, and Peptides.
Every SamOira product is the result of more than a year of dedicated research and development focused specifically on South Asian melanin profiles, sensitivity patterns, climate exposure, and ingredient compatibility.
Beyond product innovation, sustainability remains central to the company’s long-term vision. SamOira is currently in the beginning stages of developing a packaging take-back and recycling programme while integrating responsible sourcing and manufacturing practices throughout its operations.
SamOira’s parent company, The Promised Group, previously organized the renowned World Peace Event in Lumbini, which brought together over 20 billionaires and global leaders in Nepal to discuss infrastructure, culture, tourism, and economic development opportunities in Lumbini region.
With its upcoming launch and long-term manufacturing investment, SamOira aims to position Nepal as an emerging hub for beauty and personal care innovation in South Asia.
“SamOira was created with the ambition to show that Nepal can build globally competitive beauty and personal care products without compromising on quality, innovation, or authenticity. This is only the beginning of our journey, and we are excited to grow alongside the communities, partners, and consumers who believe in this vision with us.” – Samiksha Baral, CEO & Founder
